"Self-expression must pass into communication for its fulfillment." Pearl S. Buck
Individuality and expression is important in writing for many reasons. Each writer must find his or her own, unique voice to keep a piece of writing interesting and to connect with readers. Without individuality and expression, a work runs the risk of becoming boring and lifeless. Great writing is special and stands out as being different.

Writing, as an art form, is an expression of individuality and creativity. A good writer uses words to be descriptive, paints a picture to help readers see, and invokes the senses. The goal of writing should be to produce something interesting, different and full of color. Even non-fiction and journalistic writing involve the art of putting the right words together to tell a story - maybe even evoking the emotions of the reader.

Even if one considers writing to be a craft rather than an art, it requires a unique voice and individuality. A writer's job is to make the most inane subject come to life. The craft of writing must be learned, practiced, and polished to make the work shine.
The Writer's Voice
Beginning writers are often urged to find their voice. Voice is a writer's personal style or personality showing, through their writing. Many things work together to make up a writer's voice: vocabulary, sentence flow, stylistic choices, and approach to subjects. Writing shouldn't sound awkward or artificial, but should stay authentic and flow naturally.

The long revered guide for writers, The Elements of Style by William Strunk, Jr. and E. B. White, says that all writers, inevitably, reveal some part of themselves through their work — stating, "No writer long remains incognito."

Being an individual and using self-expression isn't always easy. It is easy to lose confidence, or become confused by oftentimes well-meaning teachers, editors, or critics. It takes a little time, patience, and practice to gain courage and confidence to express oneself.
Stand Out
There are millions of writers out there, putting forth their thoughts and versions of stories. One needs to be different from everyone else to stand out. With so many articles, books, and blogs published, readers have a plethora of material at their fingertips to read. An unoriginal, repetitious work doesn't hold much benefit to the reader. The work must hold some difference from other works on the same topic.

It's important to grab readers' attention, to draw them in and keep them reading. The use of expression is a great tool that helps one to click with the readers. It is important to connect with readers and in order to do that the writer must show that he or she is a real person. We've all read dry, factual textbooks that lack expression from the author — the kind of reading material that puts one to sleep.

By writing with some expression and flair, a writer can entice the reader. William Zinsser explains it in his book On Writing Well, "[Writers] sit down to commit an act of literature, and the self who emerges on paper is far stiffer than the person who sat down to write. The problem is to find the real man or woman behind the tension. Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is." Whether one writes fiction, poetry, non-fiction, web content, news or other anything else, fresh writing that is exciting and different to the reader is highly valuable. Some writers may find individuality and expression off-putting, preferring anonymity. Expressing oneself, using one's voice and being unique does not mean that one has to divulge opinions, personal information or one's deepest secrets. A writer should tell a story in a way that only he or she can tell it.



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